Search engine optimization is a group of techniques which helps in increasing website ranking on Search engine result page or SERP.Along with rankings, you will see boost in your business and leads.
Search engines keep on changing their ranking algorithms time to time so as to provide quality results. In order to save your website from penalties and pushing down the rankings, make sure to follow these steps which will be told in this post.
Today most of the marketers are using social media platforms to boost their content visibility.
Content on social media will gain more audience and interactions, leading to more social signals and traffic to website.
There are so many businesses today which are leveraging social media and are ranking good in SERP. They have strong presence on social media which is helping them in getting good ranks in SERP.
Along with that if you have a blog on your site, you can add social share buttons to make your blog posts easily sharable on all your social media platforms.
Today mobile are most used devices for accessing internet. Visitors are continuously in movement and interacting via different devices such as mobile, tablets and phablets etc.
Google has also considered it in its ranking factors, so it is now essential to make your website optimized for mobile.
If not planning to do, go through this official post from google.
Videos are best way users can stay engaged to a content. Creating good quality and engaging video will definately keep your audience engaged and will encourage them to share it further. It will lead to more backlinks and brand reach.
It will also directly or indirectly affect your rankings in SERP.
These are few tips related to SEO which can help you increase your brand visibility.