How to Build Digital Online Presence?

online presence

In this digital era, the behavior of customer has changed and they are looking for everything online. So, a strong online presence is must to build a brand these days. Businesses are trying their best to drive traffic to their website and improve digital presence. For this, PPC is one of the ways that they are using to drive users to their business websites. But for many businesses, it not possible to advertise their keywords through PPC because it is paid. In this article, I will explain some of the methods apart from PPC that helps businesses in building their online presence.

Keep your website simple

A website is the face of your online business, so keep it as simple as possible. Align all the components such as color, texts, images, videos, CTA buttons in such a manner that they look optimized to your brand. Everything should be clear and easy to understand.

Add videos

When it comes to catch attraction, videos are most effective. Add videos that well elaborate your brand. Create short videos that describe your products in the most attracting ways. Online video marketing is one of the recent methods that businesses are using to boost their online presence.

Create worthy content

When users or customers reach to your website, content is the first thing that they are going to encounter with. Creating good content is a great way to strengthen your brand and online presence.

All the content you produce, through blogs, infographics, images, etc. make sure it is worthy

Give users an idea of your brand personality.

Focus on social media

As most of us are engaged on different social media platforms, businesses are widely using them to build their brand and reach their targeted audience. Social media is one of the best platforms to build an online presence. Within seconds, you can share your brand with millions of users. You can also add social sharing buttons to drive more positive results.
These are some effective ways to build online presence of your brand. If you want to add more, let me know in the comments.


How to have a Search engine friendly site in 2017


Having a website does not mean it will get ranked or get listed. There are certain other things search engines look for in a website. These other things help search engines rate your website as well as their presence ensures your site’s friendliness with search engines.

Here in this post I will explain some factors that will help your website become search engine friendly.

A mobile site: today almost 50 percent of internet users are accessing internet through mobile phones. This percentage clearly shouts need of mobile optimized website. Today Google is also considering mobile friendliness in its ranking factors.

It not only increases user friendliness but also drives good amount of traffic to the website.

Have a quality content:

Content is the king. It is backbone of any website running. Demand for unique and high quality content is always there to entice users, hence increasing traffic. Search engine bots crawl whole website and index it. After getting indexed relevance is calculated. More relevant the content is, more will be the chances of showing up in search page on some relevant keywords.

Further quality of content can be optimized by adding images, videos, audio and styling content. It is also important to separate content in paragraphs so that users can have ease of reading, hence decreasing bounce rates.

Social sharing Buttons: They are helpful in sharing content on social media efficiently. The more content is shared through your website via sharing buttons, more they will gain social signals.

Social media is great source of traffic and has potential to make things viral.  More number of shares means more exposure to audience which may increase traffic on your site.

More social signals means more relevant content which  people are liking, hence increasing chances of ranking higher in search engine result page.

This is how you can have a search engine friendly site.



How to drive traffic using your social sharing buttons on your site


Social Media is the most powerful tool for promoting a brand today. People are well connected to each other today, even by living miles away.

Elements related to social media are helping businesses and individuals increase their reach and promote themselves.

Social sharing is one of the many ways that is helping businesses to utilize social media very efficiently.

Sharing on social media cause increase in referral traffic, without spending any dollar. By sharing on social media their customers/followers become a brand ambassador for them, which in return can drive more traffic and increase reputation for them.

This is the reason more and more businesses and website owners are embracing social sharing on their website.

For utilizing the power of social sharing buttons, below are some tips you can incorporate.

Sharing buttons near content:

The only reason someone will share is that they like it and want to share it with others. Others can be family members, friends, work mates etc.

By adding social sharing to relevant content can help reader/visitor to share it efficiently , hence increasing chances of greater returns per share.

Sharing buttons can be implemented on Blog Posts, Images, videos and documents, so that they can be shared directly to social media platforms.

Sharing buttons in Emails:

While sending Emails as part of subscription or Email marketing, you can include sharing buttons wherever possible. It will encourage subscribers to share links and content directly from their inbox.

It can work best for content like images because it will save their time and effort invested in copying/downloading image and then sending/uploading.

Sharing Buttons on mobile apps:

If you have an app which share similar purpose as your website (news, media, humor, etc.), sharing buttons are also necessary there.

Probability of engagement via sharing buttons increases on mobile app compared to website. This is because of the fact that mobile drive more engagement than desktops.

This is how you can drive traffic through social sharing buttons.


SaaS based registration as a service: Boon to large websites

This era is dominated by internet and internet technologies. Most of the businesses today are running because of internet and role of customers also has been well defined here too.

Internet was never expected to evolve identities in a way which never had been expected and imagined.

Today identity is related to each and every aspect of internet.

Identities are result of user registration on a web property. Whenever someone registers, their identity is created on a web property and is unique. Different web properties can have similar credentials and totally depends upon user intent upon creating.

A registration services comes pre built with any website, which helps visitors and users authenticate.

If it comes prebuilt then why go for a SaaS based Registration as a Service platform (RaaS), it is quite a debatable topic.

Let’s take a pre-built registration. It is developed by same developer who develops a website. Resources used by are is shared resource which website is using.

Whereas SaaS based Registration as a Service is developed specifically  to provide registration service. Resources used for running this service is provided by RaaS provider and works in parallel with a website.

For large websites it is essential because of below reasons.

If a website has millions of users then definitely it is a popular website. More number of users means more customer data. It is hard to manage data on this level. It requires skilled team of developers in order to maintain and highend hardware additionally

Along with this, chances are that, due to heavy load authentication system can become unstable, breaking whole system.

These are some things which can jeopardize a big online business.

As a solution SaaS based RaaS is the best option because it is maintenance free from business end plus it also balances high server loads  due to heavy authentication. No additional hardware is to be maintained from client side.

Hence SaaS based registration as a service is a boon for large websites.


How social media helps in referral marketing

The era of social media has already begun. Social media today carries so much power that it can boost up somebody or fall down in an instant.

Marketers believe that social media helps a business to grow at a quicker rate. So not utilizing social media for promoting your brand will be a big mistake.

Along with promotion, lots of traffic can be gained from social media.

So to utilize the power of social media in referral marketing, here are some tips to use.

Adding social media share buttons helps:

Social media share buttons help in sharing website content on social media profiles.  If you want people to know about your content or want to increase reach of your content then add these buttons along with the content.

It is an effective and quick approach of driving social media referrals. The number of shares will also help increasing trust among visitors.
Get involved in discussion: Social media is one of the best medium of getting information and updates from anywhere. Marketers have well known the importance of becoming the part of discussion to improve brand awareness.

All they need us to post an update about what’s new has been included or updates related to product or service or may be a casual greeting.

Add positive feedback:  People believe what other people say about a product. Positive reviews and feedback help building trust. It also allows users to share their experiences and thoughts about the products.

Ask customers to refer on social media: Ask present customers to share your page, products and refer to their friends and relatives. A known referrer always make the cut to pass.

These are some ways that will help you to improve social media referrals and to boost your online presence of your business. If you have any addons or suggestions then drop them in your comments.