How to Build Digital Online Presence?

online presence

In this digital era, the behavior of customer has changed and they are looking for everything online. So, a strong online presence is must to build a brand these days. Businesses are trying their best to drive traffic to their website and improve digital presence. For this, PPC is one of the ways that they are using to drive users to their business websites. But for many businesses, it not possible to advertise their keywords through PPC because it is paid. In this article, I will explain some of the methods apart from PPC that helps businesses in building their online presence.

Keep your website simple

A website is the face of your online business, so keep it as simple as possible. Align all the components such as color, texts, images, videos, CTA buttons in such a manner that they look optimized to your brand. Everything should be clear and easy to understand.

Add videos

When it comes to catch attraction, videos are most effective. Add videos that well elaborate your brand. Create short videos that describe your products in the most attracting ways. Online video marketing is one of the recent methods that businesses are using to boost their online presence.

Create worthy content

When users or customers reach to your website, content is the first thing that they are going to encounter with. Creating good content is a great way to strengthen your brand and online presence.

All the content you produce, through blogs, infographics, images, etc. make sure it is worthy

Give users an idea of your brand personality.

Focus on social media

As most of us are engaged on different social media platforms, businesses are widely using them to build their brand and reach their targeted audience. Social media is one of the best platforms to build an online presence. Within seconds, you can share your brand with millions of users. You can also add social sharing buttons to drive more positive results.
These are some effective ways to build online presence of your brand. If you want to add more, let me know in the comments.

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searchengine-friendly-website-howto

How to have a Search engine friendly site in 2017

searchengine-friendly-website-howto

Having a website does not mean it will get ranked or get listed. There are certain other things search engines look for in a website. These other things help search engines rate your website as well as their presence ensures your site’s friendliness with search engines.

Here in this post I will explain some factors that will help your website become search engine friendly.

A mobile site: today almost 50 percent of internet users are accessing internet through mobile phones. This percentage clearly shouts need of mobile optimized website. Today Google is also considering mobile friendliness in its ranking factors.

It not only increases user friendliness but also drives good amount of traffic to the website.

Have a quality content:

Content is the king. It is backbone of any website running. Demand for unique and high quality content is always there to entice users, hence increasing traffic. Search engine bots crawl whole website and index it. After getting indexed relevance is calculated. More relevant the content is, more will be the chances of showing up in search page on some relevant keywords.

Further quality of content can be optimized by adding images, videos, audio and styling content. It is also important to separate content in paragraphs so that users can have ease of reading, hence decreasing bounce rates.

Social sharing Buttons: They are helpful in sharing content on social media efficiently. The more content is shared through your website via sharing buttons, more they will gain social signals.

Social media is great source of traffic and has potential to make things viral.  More number of shares means more exposure to audience which may increase traffic on your site.

More social signals means more relevant content which  people are liking, hence increasing chances of ranking higher in search engine result page.

This is how you can have a search engine friendly site.

 

Self review is necessary

self-review

Moving to a new era, methodologies, tactics and technologies have changes, compared to previous times. One of the best thing happened is with every change, associated factors and entities adapted those changes very smoothly.

Taking example of a Identity management Platform,  which was new to many businesses.

The first business to adopt a IAM was at risk of whether adoption may cause instability , incompatibility with other entities or add ons and it did.

Lack of features and support with other technologies made it quite hard to adopt but as the time continued, advancements and improvements began hitting and incompatibilities and support problems became history.

One of the features of a IAM is “Data push”, which allows it to provide data to other applications, like an CRM.

In it’s its inception there was no such feature, but with mutual support between technologies, it became possible.

With advancements in every field, impacts hit every process in every business. From big to small impacts, it shared its influence on every level.

Looking back and looking towards what has changed, has made self review necessary.

Why Self review is necessary?

A self review is necessary because of many factors.
No one knows what has been left or what are the hit points the change has affected.

It is obvious of any business to have pro’s and con’s because of change.

Taking example of mass document printers, their adoption has decreased because of awareness of cloud document storage and sharing. Accessibility of documents whenever you need them as convenience that too digitally has decreased usage of papers in offices.

Only important documents like confidential files, agreement papers etc are printed out as hard copy proof.  Going paperless not only contributed towards going green but helped businesses save some bucks over prints and papers.

No-one can escalate how this adoption has changed on hit points until and unless they do a self analysis of changes on every checkpoint, from RnD to Production.

5 Techniques to Boost Social Shares

Do you check number of shares and retweets on your post every day? Of course, it is necessary for digital marketers to analyze the number of social shares. And when the number are worse or low or zero, it is natural to feel demotivated.

One should not feel shame in admitting that.

Instead of feeling ashamed, you have to think why your content is not getting enough shares, as you expected? Why your blog post is not capable of attracting traffic?

Here I will help you in improving the number of social share of your blog post with the following five easy techniques.

 

  • Make post easy to find:

 

Most of the bloggers think that only posting on social media platforms like Facebook, Twitter etc. is enough to get attention and reader base. But what about the readers who are not in your network? How will they find you? What about those who contact you only via email?

The solution is you need to include social media profiles in your email signature. The method helps readers to find your post easily.

 

  • Make it quick and easy to share:

 

Including social sharing buttons along with your blog post is a great option. It enables readers to share a blog post in just a single click of the mouse. If they can’t find social share buttons, then you have lost a social share.

 

  • Choose social media platforms wisely:

 

Adding too many social media platforms blindly is not a healthy process. You have to figure out which social media platforms yield the best results and drive more social engagement and shares.

 

  • Identify readers choice:

 

It is very important to know your readers, what they like to read and what are their preferences? Then write content accordingly. If you write content that your readers want then it is sure that they will also share it also with their social networks.

 

  • Check functionality of your social sharing buttons on mobile:

 

Around 52.7 percent people worldwide are accessing the internet through their mobile phones. The number is huge, so you need to check out the functionality of social sharing buttons on your mobile phones as well.  Go to your website using a mobile phone and check each button one by one.

What do you do to improve your social shares? Let me know in the comments.

Ways to improve customer engagement!

In this rising universe of portable and social innovations, organizations of all sizes have turned out to be exclusively client arranged. Today clients are the ones who are more intense than any other time in recent memory. Their constantly associated conduct and capacity to discover data in jiffy make them all the more intense and needing to have an affair that meets certain conditions. On account of this client arranged environment advertisers are presently compelled to reevaluate their engagement techniques with their clients.

customer_engagement

Client engagement is restricted to up close and personal cooperation as well as it is about living up to client’s desires and working up a long haul association with clients. For this organizations need to offer a continuous, customized experience that clients adoration to get by in the realm of clients. Organizations that attention on client engagement are likewise devoted for worth creation which implies that they are executing some client character administration methods that offer a perfect client experience in addition to they are in charge of the gathering of client profile information. With such profile information a business is more ready to comprehend what it’s clients need and can give a compelling client engagement.

So when we know why client engagement and character administration is essential we should discover a few tips that improves your client engagement.

Stay faithful to your commitments to clients:-

Client input is a significant resource for an association. What’s more, as a brand proprietor you ought to realize that clients are just eager to offer a criticism when they are really having an incredible affair collaborating with your administrations that is the reason concentrate more on your procedure that gives a smooth and adaptable client experience. What’s more, ensure your business is really offering the administrations for which a client is searching for. To comprehend your client needs you require a strong client character administration stage which additionally gives you the advantages of consistent client experience.

Hold the clients returning :-

Give your clients an intense reason that they generally need to return back to your business site, make buys and tell others. Continue attempting new and energizing ways that can keep your client constantly locked in.

Demonstrate the constant advantages of the administrations you are putting forth :-

Whatever administration you are putting forth, display it in a path before our clients that they are compelled to buy it. Speak to all the constant advantages of your item and see the quick climb in your business rate.

Influence the online networking instrument to advance your business:-

Online networking today is not only a stage that enhances your items and brand informing. In any case, it is an astounding methodology through which you can give more values to your clients. It gives you opportunities to perceive your clients needs and inclinations with that you can make an incredible engagement system with your clients

Eight Secrets оf a Suссеѕѕful Buѕіnеѕѕ Conversation

Yоu mау nоt know you have mоrе соntrоl оvеr thе оutсоmе оf a buѕіnеѕѕ conversation thаn уоu rеаlіѕе, іf уоu ѕреnd some time at аn ‘іnnеr’ level before starting thе соnvеrѕаtіоn. While traditional mаnаgеmеnt аnd buѕіnеѕѕ іnfоrmаtіоn tеndѕ to fосuѕ on рrераrіng уоurѕеlf by rеѕеаrсhіng thе other реrѕоn’ѕ background, and knоwіng whаt уоu wаnt, and vаrіоuѕ ‘ѕаlеѕ’ techniques, I’vе fоund уоu’rе mоrе likely tо not оnlу gеt whаt уоu want but аlѕо tо еnjоу yourself in the process if your fоllоw these 8 steps.

Eight Secrets оf a Suссеѕѕful Buѕіnеѕѕ Conversation

  1. Dесіdе tо take thе gеnеrаl аttіtudе thаt thе реrfесt result fоr уоu is аvаіlаblе to уоu; іt’ѕ juѕt a mаttеr of determining whаt ‘реrfесt result’ mеаnѕ. And іt mіght nоt be whаt уоu thіnk іt іѕ! Whаt іt does mean іѕ that уоu аrе wіllіng to аllоw whatever happens to be OK. Thіѕ dоеѕn’t mеаn that уоu don’t аѕk thе реrѕоn tо ѕіgn uр fоr уоur product оr service; іt dоеѕn’t mean уоu ѕау nоthіng whіlе they dо all thе talking; іt dоеѕn’t mean thаt YOU dominate thе соnvеrѕаtіоn еіthеr. It does mеаn thаt уоu brіng аll your knowledge аnd ѕkіllѕ іntо thе соnvеrѕаtіоn, аnd then lеt go оf the еnd rеѕult you аrе wanting, so thаt уоu саn enjoy thе соnvеrѕаtіоn аѕ аn end іn itself.
  1. Imаgіnе yourself аt thе еnd of the соnvеrѕаtіоn аnd уоu hаvе whаt уоu wаntеd at thе beginning. Let уоurѕеlf fееl hоw thаt makes you feel. You wоuldn’t wаnt thіѕ result unless you thоught it would gіvе уоu a particular kіnd оf good fееlіng, ѕо tаkе ѕоmе tіmе tо еxрlоrе what kind of fееlіngѕ you think thеѕе wіll bе.
  1. Tap іn rеgulаrlу tо this fееlіng рlасе, аѕ if thе thіng уоu wаnt had already hарреnеd. Fоr еxаmрlе, ѕау you іdеntіfу you fееl confident, ѕmіlіng, еxраnѕіvе when hаvе taken оn a раrtісulаr рrоjесt. Aсtіvеlу tаkе steps іn уоur mind’s eye to bе in a place whеrе you are аlrеаdу fееlіng соnfіdеnt, smiling, еxраnѕіvе, rеgаrdlеѕѕ оf whаt уоu аrе dоіng.
  1. Uѕе аn аffіrmаtіоn ѕuсh аѕ ‘this соnvеrѕаtіоn results іn the perfect оutсоmе fоr both оf uѕ’. Thіѕ mеаnѕ a wіn-wіn situation fоr еvеrуоnе іnvоlvеd.
  1. Entеr into the соnvеrѕаtіоn with the humblе, but truе, аttіtudе thаt уоu are brіllіаnt аt who уоu аrе аnd whаt уоu do. Affіrm thаt if the оutсоmе you wаnt іѕ meant tо bе, thе other раrtу wіll ѕее who уоu rеаllу аrе and want tо bе engaged with уоu. And іf they dоn’t see it, thаt is thеіr problem, and ѕоmеоnе еlѕе wіll bе thе luсkу оnеѕ that benefit frоm уоu and уоur energy.
  1. Use уоur оwn inner guіdаnсе оr Hіghеr Sеlf tо help you ѕее thе truth аbоut уоurѕеlf. Whісh is thаt you are ѕuрроrtеd аnd hеld bу thе Universe; thаt it іѕ your Hіghеr Self (or any оthеr wоrd уоu uѕе) thаt уоu can аllоw tо shine thrоugh іn this соnvеrѕаtіоn, аnd that your jоb is really tо just brеаthе, ѕtау іn touch wіth your іnnеr guіdаnсе, аnd gіvе space fоr thаt еnеrgу tо ѕurrоund уоur ѕеntеnсеѕ wіth warmth, gеnеrоѕіtу аnd lоvе.
  1. Infuse a ѕtоnе or other оbjесt wіth lоvе, реасе, соnfіdеnсе (оr any fееlіng you wаnt) аnd hаvе it іn уоur росkеt, оr rоund уоur nесk, tо help rеmіnd you оf уоur ԛuаlіtіеѕ. Tоuсhіng іt frоm tіmе tо tіmе wіll rеmіnd уоu of whаt іѕ rеаllу іmроrtаnt hеrе, and hеlр you come into аlіgnmеnt wіth that.
  1. Last but definitely not the least, make sure that your hard earned traffic doesn’t bounce back due the complicated customer registration process on your website. Instead of slapping a long registration form in front of them, allow them to use their existing social identity to login to your website with the help of social login. This will make the whole process quick, customers will stay on your site more and you will get the reliable first party data. Isn’t it a win-win situation?