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How to drive traffic using your social sharing buttons on your site

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Social Media is the most powerful tool for promoting a brand today. People are well connected to each other today, even by living miles away.

Elements related to social media are helping businesses and individuals increase their reach and promote themselves.

Social sharing is one of the many ways that is helping businesses to utilize social media very efficiently.

Sharing on social media cause increase in referral traffic, without spending any dollar. By sharing on social media their customers/followers become a brand ambassador for them, which in return can drive more traffic and increase reputation for them.

This is the reason more and more businesses and website owners are embracing social sharing on their website.

For utilizing the power of social sharing buttons, below are some tips you can incorporate.

Sharing buttons near content:

The only reason someone will share is that they like it and want to share it with others. Others can be family members, friends, work mates etc.

By adding social sharing to relevant content can help reader/visitor to share it efficiently , hence increasing chances of greater returns per share.

Sharing buttons can be implemented on Blog Posts, Images, videos and documents, so that they can be shared directly to social media platforms.

Sharing buttons in Emails:

While sending Emails as part of subscription or Email marketing, you can include sharing buttons wherever possible. It will encourage subscribers to share links and content directly from their inbox.

It can work best for content like images because it will save their time and effort invested in copying/downloading image and then sending/uploading.

Sharing Buttons on mobile apps:

If you have an app which share similar purpose as your website (news, media, humor, etc.), sharing buttons are also necessary there.

Probability of engagement via sharing buttons increases on mobile app compared to website. This is because of the fact that mobile drive more engagement than desktops.

This is how you can drive traffic through social sharing buttons.

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How social media helps in referral marketing

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The era of social media has already begun. Social media today carries so much power that it can boost up somebody or fall down in an instant.

Marketers believe that social media helps a business to grow at a quicker rate. So not utilizing social media for promoting your brand will be a big mistake.

Along with promotion, lots of traffic can be gained from social media.

So to utilize the power of social media in referral marketing, here are some tips to use.

Adding social media share buttons helps:

Social media share buttons help in sharing website content on social media profiles.  If you want people to know about your content or want to increase reach of your content then add these buttons along with the content.

It is an effective and quick approach of driving social media referrals. The number of shares will also help increasing trust among visitors.
Get involved in discussion: Social media is one of the best medium of getting information and updates from anywhere. Marketers have well known the importance of becoming the part of discussion to improve brand awareness.

All they need us to post an update about what’s new has been included or updates related to product or service or may be a casual greeting.

Add positive feedback:  People believe what other people say about a product. Positive reviews and feedback help building trust. It also allows users to share their experiences and thoughts about the products.

Ask customers to refer on social media: Ask present customers to share your page, products and refer to their friends and relatives. A known referrer always make the cut to pass.

These are some ways that will help you to improve social media referrals and to boost your online presence of your business. If you have any addons or suggestions then drop them in your comments.

 

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Methods to convert social media traffic into leads

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If you are getting enough social media traffic and want to convert them into leads, this article is for you.

For this let us first look at how a lead is generated. Many times when we think of generating leads in social media, we look at the content we are posting and neglect to look at the other elements around, which directly or indirectly touches user.

Every update or share about a new blog post has three steps to drive lead generation process. First the status update or share, second the blog post and third, the landing page.
Each one of these has a unique and distinct role in the process and offers a unique opportunity to optimize lead conversion.

The conversion flow is as follows. First the status update or share, then the Blog post and lastly the landing page.

As soon as visitor reaches the page there are several other elements which can be helpful in converting traffic into leads.

  • Offer email subscription:
    Offering an email subscription allows you to keep your subscribers updated with your latest blog posts, making easy lead generation process via email.
  • RELEVANT call to action on blog posts:
    Not every blog post is written with same intent. Do include relevant CTA in your blogpost so as to get maximum conversions. Some common CTA’s include Download, contact, Go to etc.

  • Advertise yourself: Traditionally content creators leave spaces on websites so as to get third party advertisement. One can use that space for advertising themselves, using their own posts or product banners. The benefit of it is that when someone from social media visits website they will see your own promotion, which increase chances of conversion.

These are some of the methods to convert social media traffic into leads.

PS: if you are looking to increase social media friendliness on your site for increasing social traffic, do include these plugins in your site.