Improve social score with the help of these tips


Scoring well on social media is the key to performance boost on search engines too. Along with search engines, it is also important for your reputation online, how your brand/website is seen on social front.

Social score is an hypothetical metric which tells how much popular a brand/website is and based on that metric, other analysis can be further created.

In this article we will discuss how we can improve your social score

Social Media Pages: In order to drive social traffic and engagement over your website, ad or landing page, it should be shared on social media and social media page can be the source for social media users to get to know about it.

According to niche, social media platform should be selected otherwise it may prove to be a waste of resources. For example a website/ business is about food, then there is no benefit in promoting it on Twitter where an average tweet lifespan is just 2 minutes.

Social sharing plugin:  if you have a blog, then sharing plugin is necessary for it. A sharing plugin shows social share buttons on blog posts, info-graphics and even on audio files, so that visitors/readers can share them on their social media profiles.

Responsive social sharing buttons are a great help for visitors browsing via mobile devices, as they adapt according to size of their device, providing them ease of sharing.

Chat Bots:They are a new trend nowadays. As the name suggests, they are bots which interact with anyone who messages you on your social media page. The replies are automated upon certain queries and are meant for making interaction easier and faster with the brand.

It is very beneficial for ordering services and customer service, where user can interact to automated suggestions and get their purpose fulfilled.

These are some tips which can help you improve your social score by provoking people to interact  with your content and providing them ease of use.



How to drive traffic using your social sharing buttons on your site


Social Media is the most powerful tool for promoting a brand today. People are well connected to each other today, even by living miles away.

Elements related to social media are helping businesses and individuals increase their reach and promote themselves.

Social sharing is one of the many ways that is helping businesses to utilize social media very efficiently.

Sharing on social media cause increase in referral traffic, without spending any dollar. By sharing on social media their customers/followers become a brand ambassador for them, which in return can drive more traffic and increase reputation for them.

This is the reason more and more businesses and website owners are embracing social sharing on their website.

For utilizing the power of social sharing buttons, below are some tips you can incorporate.

Sharing buttons near content:

The only reason someone will share is that they like it and want to share it with others. Others can be family members, friends, work mates etc.

By adding social sharing to relevant content can help reader/visitor to share it efficiently , hence increasing chances of greater returns per share.

Sharing buttons can be implemented on Blog Posts, Images, videos and documents, so that they can be shared directly to social media platforms.

Sharing buttons in Emails:

While sending Emails as part of subscription or Email marketing, you can include sharing buttons wherever possible. It will encourage subscribers to share links and content directly from their inbox.

It can work best for content like images because it will save their time and effort invested in copying/downloading image and then sending/uploading.

Sharing Buttons on mobile apps:

If you have an app which share similar purpose as your website (news, media, humor, etc.), sharing buttons are also necessary there.

Probability of engagement via sharing buttons increases on mobile app compared to website. This is because of the fact that mobile drive more engagement than desktops.

This is how you can drive traffic through social sharing buttons.