Single Sign-On Authentication: Its Role and Working Method

The increasing number of websites and resources that we need to access on daily basis, leads to the rise of a single sign-on solution. From last few years, the solution is serving as one of the best methods for websites authentication. It makes the complex and long authentication process simple and quick. Earlier users have to spend lots of their time in just authenticating websites and other resources. But now with a single sign-on solution(SSO), they can authenticate in just few seconds with one click of the mouse.

SSO, a technology that enables users to access all the resources and applications that fall under the same roof using one common username and password. Users only need to authenticate a website and they will get access to other without authenticating again on them.

Let’s understand the concept with the help of an example.

Suppose, there are two websites (say A and B) of a business. To perform some specific task, users need to login to both of them. No doubt, login to both will cost lots of their time. Here, single sign-on can solve the problem. If websites are deployed with SSO solution, by login to website A, users will automatically logged in to website B without providing any credentials again.

Different protocols using in SSO:

I hope now you understood the concept of SSO, now it is the time to know what are the different protocols associated with SSO. SAML(Security Assertion Mark up Language) is one of the most used SSO protocol. Some other protocols are Facebook Connect, OpenID connect, Microsoft account etc. The basic concept of authentication of all the protocols is same.

With the advancement of technology, the role of a single sign-on solution increases more. Businesses with multiple resources are deploying the solution at an alarming rate. The solution reduces authentication time, saves users from remembering passwords because one password is enough for multiple resources thus saves businesses from extra cost of support help-desk cost. But one of the most important roles of the solution is, it improves user experience. The solution simply manages increasing numbers of credentials and accounts across an ecosystem.


Add Additional Layer Of Security With SSO:

I know you are very concerned about the security of your home. You also have spy cameras and alarms to keep an eye on burglars. You are also very concerned about all the passwords you have. And why not, they save your private resources from others. Passwords are the layer between the resources and the user, if entered wrong then the user is not permitted to access the resources. Therefore, passwords permit only the authorized users to access the services. It is very important to keep our data secure. If you have an online business, then keeping data of your users safe is must. So, as a business owner what are you doing to keep your users data secure and safe? If you still do not have any idea about what to do, don’t worry, you are at right place. In this article, I am going to explain about a technology called Single sign-on solution. The technology not only keeps users data safe but also improves their experience.

What is Single Sign-On?

Single sign-on or SSO, is an important solution that allows your users and customers to login to the multiple websites of your business using single set of credentials. This reduces the number of passwords to remember. Without SSO, users have different passwords for different websites. There are many advantages of SSO but first let me explain why the technology is secure and safe.

How SSO adds security?

I always keep the same credentials for many websites because creating and remembering different credentials for all the websites is not easy. Since sso reduces the number of passwords, now users need only one credential to remember. This results in creating a strong pair of username and password that is hard to crack.

The solution is also based on SAML(security assertion markup language). SAML completely follows XML standard that makes the solution secure. It behaves like a layer between the authorized user and the domain. Once the user enters his credentials then the detail is verified by local service provider and once it is verified, user gets the permission to access websites that are deployed with SSO. Thus, SSO solution is a very hard nut to crack.

PS: If you are interested in knowing how you can improve your marketing strategies by listing your sites on different citation websites, then click here to know about the top 25 citation websites.

happy customers

SSO: Manage Identities Securely In the Cloud

The term Identity has become one of the most important term for businesses nowadays. Businesses are investing a huge amount of money to drive identities from third-party data providers. But the data provided by such data providers is not accurate or may be fake. Fake and improper user data drive businesses in a wrong direction. So getting data from such organizations is not a healthy process, it is simply a waste of money. There are many other ways through which businesses can drive real first-party data. Social login, single sign-on etc. are some ways to get user’s real identity.

Okay, let’s assume you are able to drive user’s real identity but the next problem is where will you store it, on your system storage or you have other storage devices? Keeping data on system storage devices is not good from security point of view. It may be hacked or may be lost and if you have millions of users then it is impossible for businesses to manage their identities on such hardware systems. Single sign-on is a tool that helps businesses in such scenario.

Let’s explore how?

Single sign-on(or SSO is a technology that enables user to login to many websites of a business using single ID credentials. No matter from where your users are reaching up to you, SSO creates a unified persona of them and stores their identities on the cloud. That means all the data related to the users are stored in the cloud storage.Additionally, the method provides an extra layer of security by limiting the number of credentials to one. If a user has only one password to remember obviously he creates a strong one.

Therefore, single sign-on is a way to keep and manage user’s data and other related information safely on the cloud storage. The data stored using single sign-on is very hard to hack. This makes the system more beneficial for the businesses.


How SSO Helps Your Business

What number of records do you have that are used step by step? Moreover, how much of the time you ignore the answers of possibly a few them? For sure, you are not alone. With such an assortment of records with comparably problematic passwords, it is totally standard to ignore passwords however do you know the sum it costs to associations remembering the final objective to help their specialists to recover disregarded passwords? As demonstrated by the report of 2015, Volkswagen paid about €1 million in IT benefits each year to help laborers recoup neglected passwords. Bound together Single Sign-On can really help associations here by giving a lone check and accreditations to customers in order to get to various applications and resources guaranteed by the same business. There are various favorable circumstances brought together Single Sign-On Solution offers, some of them are underneath :

  • Inflicted significant damage saving :

As said above, disregarding passwords and sales for reset mystery key can cost associations a colossal total and the loss of benefit on account of the time spent. In this situation joined sso can help associations save money and time as the customer needs to remember just a lone course of action of accreditations and he/she can get to each one of the advantages gave by the association using the same.

  • Higher Security :

As indicated by the points of interest, a typical office laborer keeps up 15 passwords on an ordinary (individual and power) which manufactures the probability to use easy to review passwords or to store them at spots like word doc, sticky notes, et cetera. In the blink of an eye imagine this information be misunderstood in hands! Consolidated SSO gives a concentrated access which guarantees that if a customer is deactivated, his passageway to each and every other resource and applications is similarly deactivated.

  • Compact fuse :

With more people going compact to get the opportunity to web, giving the specialists the effortlessness to get to resources from mobile phones using single capabilities will save customers time and benefit. By including Single Sign on mobile phones will bring multi-variable approval thusly boosting security

  • Upgraded customer experience :

Bound together Single Sign-On obviously enhances customer experience as the laborers don’t need to recall various capabilities to get to different resources. Simply the single capability can be used have a steady get to realizing less disappointment.

Is it precise to say that you are using joined SSO for your business? Notice in comments why you do or why you don’t!



Getting out of the customers’ way with flat websites

Flat website is the philosophy of creating more user friendly yet aesthetically attractive web and application interfaces. The aim of flat web design is to minimize the number of clicks it takes to access content on a website. Flat websites are perceived to be more indexed, irrespective of where the website is being displayed or accessed i.e. computer screens, tablets or smart phones. Why people prefer flat designs for their websites over deep hierarchy designs is because plain sites are very simple to use and content is very easy to discover as it is not buried under multiple layers of intervening content; deep websites are very difficult to use.

A flatter hierarchy for web interface provides more prominent and specific labels for various categories and content, which does not overlap and is very user friendly.

Few examples of companies or applications illustrating flat designs include Tampa Green Hospital, Florida, British Health, Windows 8, Shopify, United Pixel Workers and even Magento.

In so many ways, analysts consider flat web designs as a response to ever growing mobile internet and mobile application trends.

Internet is on the move

Look around and every other individual would be busy doing something on his or her tablet or smartphone. The trend of mobile internet is ever growing and incessant. People can now easily and quickly access websites and content on their cell phones, whenever they want. This growing trend of mobile internet gave rise to the need of web architecture and mobile apps that provided fast loading pages, easy to use web interfaces and simple navigation.

Flattened websites are more SEO friendly


Yes! The flatter the website the higher its chances are of being shown in a search engine result. When you reduce the number of clicks to reach the deepest layer of content, you make it easy for search engines and users to embark upon the desired links. Otherwise, if everything is buried deep down, with each click leading to only few useful links, will make the website less visible on search engines.

One more way that help businesses to make website SEO friendly is increasing web traffic. And one can improve number of traffic by making authentication simple and quick. Single sign-on is one of the best practice that allows users to login numbers of websites of same business only using single ID credential. This saves users time and effort.

Create navigation

It is important for web owners to keep track of their search data and number of clicks. This will assist them in analyzing what customers felt when they landed on their sites. The more the number of clicks and the more turning over of pages means that the visitor was looking for something specific but your landing did not provide him with the necessary links. In such cases creating internal navigation function for a website would be very beneficial. It would take the visitor directly to the product or service he was looking for, increasing your website’s standing.

Hyper-Realistic designs are no more In

As an early website design trend, web developers had started focusing on some hyper-realistic graphics for websites so as to make visitors feel more real world like. But eventually with the rise of mobile internet and apps, hyper realistic designs of the websites are facing many challenges. These graphics are not quite optimized for multiple screens and platforms and take a long loading time.Mobile users demand responsive and fast loading web pages. They don’t want clues on how to use content in the digital world, thus it makes the plain design a necessity today.

Employ grid designs

Grid designs further add to the benefits of a flat design website. Grid design is very responsive itself. It properly organizes content and conveys meaning to the audience in a simple and understandable way.

Avoid difficult to manipulate features

Websites should make use of only those attributes and features which can be manipulated for mobile screens or touch screens. For this purpose, fly-outs, sliders and other trickery embellishments must be avoided. The website interface should be aesthetically attractive and functionally effective on all platforms and screens.

Bold colors must be used

Flat websites make use of bold, contrasting and solid colors instead of muted ones. This allows bordering the different sections and providing useful information, for instance a particular color shrugging at certain type of message or information.

Don’t experiment with fonts

For clean designs, typography should be picked very wisely. Your website should not be bragging about various font styles or designs you are capable of using. You should add typography of the sort that adds to the beauty of your website.

There is no one or right answer to whether Flat design should be preferred or the Deep design. It totally depends on how the website is expected to operate. Clean websites are more catchy, simple to use and functionally effective. If you have specific and distinct categories then you should consider a plain website and get out of the customers’ way. But if you have too many categories or items to offer then it cannot be boiled down on a single page; you should reconsider your overall web architecture.


How to manage customer service department successfully

The quality of customer service you provide has become increasingly important in today’s competitive environment for nurturing customer loyalty. However, there are still a number of businesses and organizations that are not monitoring and managing proper customer service department to ensure the greatest level of customer satisfaction. It is essential for you to provide good and reliable service to customers because even a slight mistake can make or break your relationship. You need to use a comprehensive strategy for optimizing customer satisfaction and running your department successfully.

happy customers

Some of the steps that can help you in this endeavor are outlined below.

Establish a proper strategy

Bear in mind that a customer experience strategy is entirely different from your business ‘slogan’. There are certain practices that you need to implement such as understanding the overall organization mission and vision, defining the organization’s customer service slogan, direction, and values, ensuring customer service is defined as a key strategy for the business and use a comprehensive communications program for sharing the customer experience strategy with everyone.

Provide Seamless User Authentication

Suppose a situation where your employees need to login many websites of your business to complete a specific task. For that they have to create unique username and password for each. This not only waste their time on login but also increases the complexity. Businesses can avoid the situation by simply implementing Single Sign-On(SSO) solution. The technology allows their employees to login all the related websites only bu using single ID credential. This saves their time and for businesses the technology reduces IT support cost and increase productivity and sales.

Motivate your workforce

Once you have hired the right people, you still need to orient and adjust them in the organization’s customer service and relationship culture. Your employees need proper training for delivering exceptional service to your customers. You need to measure their performance levels and reinforce their skills using ongoing feedback and coaching. Recognize and appreciate your employees who do a good job and give them monetary and nonmonetary rewards.

Establish an effective process

Effective procedures and processes provide smooth and useful customer service to your clients. You need to eliminate any ‘speed bumps’ and ensure your agents can provide assistance to your customers in a timely basis. You can provide them with an efficient help desk software that can be used for resolving the common issues faced by customers in a simple and quick manner. This will enhance the quality of customer service you provide and help you in retaining customers.

Continuous improvement through feedback

Things can go wrong no matter how effective the software and how good the agents are. Products may have flaws and customers get frustrated. The best way to prevent them from happening again in the future is to obtain customer feedback and use it for making any adjustments or changes to your procedure. Train your employees so they are solving problems rather than just fixing the issues. Otherwise, the problem springs up again. You need to focus on proactive measures rather than reactive measures.

As long as you use these tips, you will be able to run a successful customer service department.