SEO is combination of techniques to increase your website ranking in search engines. It is more important these days and is a core part of marketing today.
It basically helps improve your brand visibility in searches and helps marketers in achieving goals related to a website.
SEO helps you drive traffic by increasing visibility in search, hence boosting business.
SEO is undoubtedly one of the best medium to drive traffic organically and increase rankings but somehow they get affected by dynamically changing ranking algorithms which change from time to time.
Search algorithm is volatile and is proved to affect rankings in both ways. To make sure you are affected positively, create good content and keep things structured so that navigation becomes easy for search bots as well as searchers.
Along with structure there are some evergreen factors and trends which are more likely to help your website stand still in algorithm flux.
Let’s take a look at some of the factors below.
Go Mobile: Yes it is true, mobile devices are serving more in terms of traffic and service compared to desktops. Nearly 60 percent of the searches are made from mobile devices compared to desktops, making huge difference for marketers and webmasters in their strategies.
If your website is not mobile friendly or responsive, it will surely get abandoned by mobile visitors, hence down ranking of your page on mobile search.
Search engines are smart enough to determine relevant pages for mobile as well as desktops searchers and adjust rankings according to them.
Become more social: Social networks are used to create awareness about a brand, promote engagement as well as serve customers. Google also considers signals from social media to rank and calculate reputation about a brand.
To increase reputation and visibility on social media you can use share buttons, social commenting to utilize power of social media.
More be the signals from social media, more you will be visible on social front and on search pages.
These are some SEO tips to increase your brand visibility.