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How to drive traffic using your social sharing buttons on your site

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Social Media is the most powerful tool for promoting a brand today. People are well connected to each other today, even by living miles away.

Elements related to social media are helping businesses and individuals increase their reach and promote themselves.

Social sharing is one of the many ways that is helping businesses to utilize social media very efficiently.

Sharing on social media cause increase in referral traffic, without spending any dollar. By sharing on social media their customers/followers become a brand ambassador for them, which in return can drive more traffic and increase reputation for them.

This is the reason more and more businesses and website owners are embracing social sharing on their website.

For utilizing the power of social sharing buttons, below are some tips you can incorporate.

Sharing buttons near content:

The only reason someone will share is that they like it and want to share it with others. Others can be family members, friends, work mates etc.

By adding social sharing to relevant content can help reader/visitor to share it efficiently , hence increasing chances of greater returns per share.

Sharing buttons can be implemented on Blog Posts, Images, videos and documents, so that they can be shared directly to social media platforms.

Sharing buttons in Emails:

While sending Emails as part of subscription or Email marketing, you can include sharing buttons wherever possible. It will encourage subscribers to share links and content directly from their inbox.

It can work best for content like images because it will save their time and effort invested in copying/downloading image and then sending/uploading.

Sharing Buttons on mobile apps:

If you have an app which share similar purpose as your website (news, media, humor, etc.), sharing buttons are also necessary there.

Probability of engagement via sharing buttons increases on mobile app compared to website. This is because of the fact that mobile drive more engagement than desktops.

This is how you can drive traffic through social sharing buttons.

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SaaS based registration as a service: Boon to large websites

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This era is dominated by internet and internet technologies. Most of the businesses today are running because of internet and role of customers also has been well defined here too.

Internet was never expected to evolve identities in a way which never had been expected and imagined.

Today identity is related to each and every aspect of internet.

Identities are result of user registration on a web property. Whenever someone registers, their identity is created on a web property and is unique. Different web properties can have similar credentials and totally depends upon user intent upon creating.

A registration services comes pre built with any website, which helps visitors and users authenticate.

If it comes prebuilt then why go for a SaaS based Registration as a Service platform (RaaS), it is quite a debatable topic.

Let’s take a pre-built registration. It is developed by same developer who develops a website. Resources used by are is shared resource which website is using.

Whereas SaaS based Registration as a Service is developed specifically  to provide registration service. Resources used for running this service is provided by RaaS provider and works in parallel with a website.

For large websites it is essential because of below reasons.

If a website has millions of users then definitely it is a popular website. More number of users means more customer data. It is hard to manage data on this level. It requires skilled team of developers in order to maintain and highend hardware additionally

Along with this, chances are that, due to heavy load authentication system can become unstable, breaking whole system.

These are some things which can jeopardize a big online business.

As a solution SaaS based RaaS is the best option because it is maintenance free from business end plus it also balances high server loads  due to heavy authentication. No additional hardware is to be maintained from client side.

Hence SaaS based registration as a service is a boon for large websites.

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What’s unnecessary is actually necessary in IT for a business

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Today technology has made to everywhere, from  individual’s life to business, even pets are also somehow enjoying usefulness of technology.

Technology is all about making life easy and improving interactions between two.

In a business, technology is actively playing role in day to day processes. This has made life of a businessman and workers easy.

One of the basic examples is computers. As soon as computers became affordable by businesses, their efficiency got increased.

For a business who is online, internet itself is a big convenience for them. Internet and technologies related to it has made reach easier as well as is profiting also.

There are certain technologies which businesses are hesitating to opt. They might feel useless or not required on a certain point but they are actually useful in every stage for a business.

Some of the technologies are :

OTP Login: OTP login is a new method of authentication on a website. Similar to traditional login, it helps users or visitors to authenticate to a site. But there is a twist, OTP login uses a temporary pin code, 4 or 6 characters long . This OTP is sent on registered mobile number of the visitor.  

As soon as the visitor validates it, they will get authenticated to the site. It is a secure process because the code generally have expiration limit of 30 seconds to 3 minutes, depending upon user base geo location.

CRM Software: It is a software which covers a broad category of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.Typically it is used by big businesses but medium scale businesses can also use it. The best point with crm software that it has all the processes interlinked and the data too. So if a marketing guy wants to access inventory so as to compare it with sales results, it can directly look at inventory of a crm (with prior permission)

They are necessary for a business to have, it will increase productivity, security and sales for a Business.

 

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Methods to convert social media traffic into leads

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If you are getting enough social media traffic and want to convert them into leads, this article is for you.

For this let us first look at how a lead is generated. Many times when we think of generating leads in social media, we look at the content we are posting and neglect to look at the other elements around, which directly or indirectly touches user.

Every update or share about a new blog post has three steps to drive lead generation process. First the status update or share, second the blog post and third, the landing page.
Each one of these has a unique and distinct role in the process and offers a unique opportunity to optimize lead conversion.

The conversion flow is as follows. First the status update or share, then the Blog post and lastly the landing page.

As soon as visitor reaches the page there are several other elements which can be helpful in converting traffic into leads.

  • Offer email subscription:
    Offering an email subscription allows you to keep your subscribers updated with your latest blog posts, making easy lead generation process via email.
  • RELEVANT call to action on blog posts:
    Not every blog post is written with same intent. Do include relevant CTA in your blogpost so as to get maximum conversions. Some common CTA’s include Download, contact, Go to etc.

  • Advertise yourself: Traditionally content creators leave spaces on websites so as to get third party advertisement. One can use that space for advertising themselves, using their own posts or product banners. The benefit of it is that when someone from social media visits website they will see your own promotion, which increase chances of conversion.

These are some of the methods to convert social media traffic into leads.

PS: if you are looking to increase social media friendliness on your site for increasing social traffic, do include these plugins in your site.

Single Sign-On Authentication: Its Role and Working Method

The increasing number of websites and resources that we need to access on daily basis, leads to the rise of a single sign-on solution. From last few years, the solution is serving as one of the best methods for websites authentication. It makes the complex and long authentication process simple and quick. Earlier users have to spend lots of their time in just authenticating websites and other resources. But now with a single sign-on solution(SSO), they can authenticate in just few seconds with one click of the mouse.

SSO, a technology that enables users to access all the resources and applications that fall under the same roof using one common username and password. Users only need to authenticate a website and they will get access to other without authenticating again on them.

Let’s understand the concept with the help of an example.

Suppose, there are two websites (say A and B) of a business. To perform some specific task, users need to login to both of them. No doubt, login to both will cost lots of their time. Here, single sign-on can solve the problem. If websites are deployed with SSO solution, by login to website A, users will automatically logged in to website B without providing any credentials again.

Different protocols using in SSO:

I hope now you understood the concept of SSO, now it is the time to know what are the different protocols associated with SSO. SAML(Security Assertion Mark up Language) is one of the most used SSO protocol. Some other protocols are Facebook Connect, OpenID connect, Microsoft account etc. The basic concept of authentication of all the protocols is same.

With the advancement of technology, the role of a single sign-on solution increases more. Businesses with multiple resources are deploying the solution at an alarming rate. The solution reduces authentication time, saves users from remembering passwords because one password is enough for multiple resources thus saves businesses from extra cost of support help-desk cost. But one of the most important roles of the solution is, it improves user experience. The solution simply manages increasing numbers of credentials and accounts across an ecosystem.