Politicians do it every time during their election campaign.
Even my doctor do the same when he wants to make sure I believe in his opinion. It is the psychological tricks that influence our behavior and attitude.
Have you ever notice, while shaking hands, politicians always positioned themselves sideways to you? They also make sure to have their hands on top of you.
Do you know why? Because psychology says that person whose hand is on top is more powerful. As a marketer, you can use the same concept to win customers heart and make them follow you, like you and trust you.
Presents your ideas graphically
It is an important mind trick that we often get attracted with. According to a study done by the University of Minnesota, using visual statistics are 43 percent more effective in driving audience.
43 percent is a huge number.
Always represents your ideas and achievements graphically or visually.
Show your share counts
More the number of shares, more the chances of driving customers. Showing your share counts is an another important psychology trick. If a user reaches to your content and sees numbers of sharing, more likely he goes through the content.
To improve sharing counts, you just need to implement social sharing buttons. These buttons allow your visitors to share your valuable content with others. Choose your sharing buttons wisely. Don’t overload your sharing counter with lots of social media buttons.
Ask for a review and showcase them on the website
Honestly speaking, when I am looking for a product on any e-commerce website, before making a purchase, I look for the reviews of the customers who have already purchased the same. If it is negative, I simply drop my plan and look for a better option.
Ask your customers to give a review or suggestions on the product they purchased and showcase them (if is positive) on your customer review section. This builds trust on other visitors and increases the chances of purchase.
Stay connected with existing customers
Customers like if you care for them. I love it when my company calls me and asks my suggestions about the product I purchased from them.
This is a simple but very effective trick. Call your customers and seek their advice and suggestions. This makes them feel good and helps in maintaining healthy relations. The approach gives a personalized touch.
So, friends, these are some effective psychological tricks that will definitely help you in driving traffic and improving sales.