How many social media accounts do you have? I have more than five including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and two more. People who are accessing the internet will likely have accounts on different social media platforms.
With the beginning of 20th century, many social media platforms have emerged. These platforms are a place for social gathering (online) these days. We can connect with our friend, relatives, or anyone who is not with us and lives far from us using these social media platforms.
Initially, social media was used as a platform to share thoughts within a family or friends. But today, it has reached a new height and it is widely accepted by marketers to spread knowledge of their products among customers worldwide.
Marketers are using these platforms to build and manage a healthy relationship with their existing or potential customers. They are also using social media platforms to sell their services or products.
This is all about the importance of social media, let’s talk about what are the ways to boost traffic using social media.
- Join communities and groups related to your business niche
If you are using Facebook as a social media platform for your business, find business related groups. Suggest them to like your business page, post informative and worthy content, images, videos, infographics etc. This will help you in driving traffic to your business website.
Follow the same process for Twitter and other social media platforms.
- Add social sharing buttons
Adding social sharing buttons is one the best ways to drive enormous traffic to the website. It allows people to share your content with their social networks. But you need to select only limited media platforms on which most of your users are engaged with. Otherwise, it will slow down your web loading speed.
- Participate in Q&A websites
Join Q&A websites and select questions related to your niche. Try to give valuable and worthy answers that help readers. This will improve your value and people will follow you.
So, these are some ways to drive traffic using social media. Social media is considered as the best platform to say your word. Within a minute your message will be in front of millions of global viewers.