Social Media is the most powerful tool for promoting a brand today. People are well connected to each other today, even by living miles away.
Elements related to social media are helping businesses and individuals increase their reach and promote themselves.
Social sharing is one of the many ways that is helping businesses to utilize social media very efficiently.
Sharing on social media cause increase in referral traffic, without spending any dollar. By sharing on social media their customers/followers become a brand ambassador for them, which in return can drive more traffic and increase reputation for them.
This is the reason more and more businesses and website owners are embracing social sharing on their website.
For utilizing the power of social sharing buttons, below are some tips you can incorporate.
Sharing buttons near content:
The only reason someone will share is that they like it and want to share it with others. Others can be family members, friends, work mates etc.
By adding social sharing to relevant content can help reader/visitor to share it efficiently , hence increasing chances of greater returns per share.
Sharing buttons can be implemented on Blog Posts, Images, videos and documents, so that they can be shared directly to social media platforms.
Sharing buttons in Emails:
While sending Emails as part of subscription or Email marketing, you can include sharing buttons wherever possible. It will encourage subscribers to share links and content directly from their inbox.
It can work best for content like images because it will save their time and effort invested in copying/downloading image and then sending/uploading.
Sharing Buttons on mobile apps:
If you have an app which share similar purpose as your website (news, media, humor, etc.), sharing buttons are also necessary there.
Probability of engagement via sharing buttons increases on mobile app compared to website. This is because of the fact that mobile drive more engagement than desktops.
This is how you can drive traffic through social sharing buttons.