For businesses, in-depth knowledge about customers plays a very important role in way to success. This knowledge not only helps marketers to create new and additional targeted methods to achieve new customers but also to build trust in existing customers. The higher you perceive your customers the additional you will create sales and increase profits. But, from where marketers will get this precious data about their customers? What are strategies and methods that help them to induce customer’s personal data and information? Out of the numbers of methods to get this user’s data, here I am going to mention the 3 simplest and known web-login process that assist you to gather your customer’s data.
Big sign up forms are a big no for visitors. No one wants to invest his/her time in filling big forms, even though it is essential but they have to unwillingly. Progressive signup is a very efficient way to collect data without making customers irritate. Depending upon importance of data, users are asked minimum details and in small parts. It does not make visitors tired and improves UX on website.
Suppose a scenario where you are working in a company that has multiple websites and applications and you have to login every website on an individual basis. Logging in each time on totally different websites is not only the wastage of time and effort but also makes your customers feel frustrated.
Single sign-on (SSO) solution helps you here. Implementing SSO will prevent from login every website on an individual basis. SSO will save some time and energy by permitting you to login to a website and allows you to access any website and application of the same organization.
Social sign-on is an efficient method of website login where a user can access website using his/her social media account. The method saves users’ time and effort. The most vital advantage of social sign-on is that it provides reliable first-party user data that’s important for marketers to understand their customers more deeply.
Both of the mentioned methods not only make the website login easy and quick but also drive reliable first-party data to the businesses. If you have any other method, let me know in the comment section below.