The term Identity has become one of the most important term for businesses nowadays. Businesses are investing a huge amount of money to drive identities from third-party data providers. But the data provided by such data providers is not accurate or may be fake. Fake and improper user data drive businesses in a wrong direction. So getting data from such organizations is not a healthy process, it is simply a waste of money. There are many other ways through which businesses can drive real first-party data. Social login, single sign-on etc. are some ways to get user’s real identity.
Okay, let’s assume you are able to drive user’s real identity but the next problem is where will you store it, on your system storage or you have other storage devices? Keeping data on system storage devices is not good from security point of view. It may be hacked or may be lost and if you have millions of users then it is impossible for businesses to manage their identities on such hardware systems. Single sign-on is a tool that helps businesses in such scenario.
Let’s explore how?
Single sign-on(or SSO is a technology that enables user to login to many websites of a business using single ID credentials. No matter from where your users are reaching up to you, SSO creates a unified persona of them and stores their identities on the cloud. That means all the data related to the users are stored in the cloud storage.Additionally, the method provides an extra layer of security by limiting the number of credentials to one. If a user has only one password to remember obviously he creates a strong one.
Therefore, single sign-on is a way to keep and manage user’s data and other related information safely on the cloud storage. The data stored using single sign-on is very hard to hack. This makes the system more beneficial for the businesses.