After many Update Rollouts Google is constantly stricting its ranking factors.and has penalized lot’s of websites not following Google’s guidelines. One of the ranking factors is social signals. Social signals like likes, shares, comments and mentions are counted as ranking factors.
The change in algorithms has made many entrepreneurs and businesses suffer loss or even sudden skyboost in raking after updates.
Social media Influence is a marketing term used for laymen people to show improvement in google ranking because of social presence, how effective a brand is on social media such as Facebook, Twitter, Linkedin.
On social media the mere goals for any piece of content is to provoke customers to take an action in form of likes, shares and comments and redirection to product in case of e commerce website’s social page.
You need to encourage actual engagement , people should know about you, about your brand and things you deal with, simply getting likes/retweets is not enough. If your customer don’t follow through, there is no fruit to your hard work. Get people interested in whatever you share, so whenever you create a content, decide what your call to action is.
You simply want to create an awareness and credibility or encourage sale . Another goal is to engage in surveys for marketing purpose, to get feedback on your services.
With time the base and mode remains same but with social media updates one has to go via tailored approach. On one hand you should focus on mass followers and interactions for your brand and on other should focus on tailored approaches for quality followers. This seems impossible as one may stuck into dilemma but this is what a ideal customer is.
To be a brand or expert in your niche, you need to be well presented on social media. If you are unsure of opting a correct social media , have a search on internet. A platform with no beneficial users is a waste. If you have a business which does not fit under any social network, then stick to basic social networks Like Facebook, Twitter and Linkedin.
For building a social trust one should also bring social friendliness on it’s website. There is no use of a website without any social implementation, even though it is having a good traffic.
Social friendly website provides ease to customers by providing them features like social login and encourages customers to show off and share content on social media, which indirectly encourages new customer acquisition.