Social Sharing is the key of success for any online business especially when it comes to engagement. Within a short period of time you can get huge amount of traffic to your website by sharing through social networks. It is very important for you to propagate your brand socially. Most of the organizations today are doing the same, they spread their brand among people with the help of social sharing.
But social sharing is not just installing the sharing buttons, there are lots of other things to do for boosting sharing. You have to chose theme, design, placement of button and choices of buttons. Selection of social sharing buttons are most important among them all.
Here are some tested ways that will help you out to boost your social sharing and online presence of your website.
Sharing Through E-Mail
It is one of the oldest way to share your content with others. With the advancement of social sharing networks there is decrease in the value of email sharing. But still e-mail plays an important role in sharing. Report suggests that email hosted the third largest amount of social sharing after Facebook and Twitter. Therefore, the email sharing is definitely not the option to leave out.
The primary business of Facebook is advertising. More than 80 percent of traffic on Facebook advertising comes from mobile. The data is huge, that makes you think about the importance of mobile in today’s world of online business.
Thus it is very necessary for you to optimize your website for mobile and more importantly to optimize your social sharing buttons accordingly. Choose the design and theme such that your social sharing buttons should be visible.
Extra Attention On Design
Design of your website is very important factor for your business. Default designs have very small and hard to find social share buttons on them. Select the size and color according to the design and theme of your website and place these buttons to the best visible location.
Don’t let social sharing buttons to be overshadowed or place in a region where it is not noticeable.
Do A/B Testing Regularly
No matter how good content and design is of your website , it is always advisable to perform A/B testing on regular basis. Through A/B testing, you can find the best possible pattern to choose. A/B testing helps you to find the best pattern or design of social network buttons on the page and entire page as well.
So, these are some methods or ways to boost your social sharing. If I missed to mention any important point, let me know in the comments.