Social Media is the best and the most efficient way of marketing your business, no matter it is online or offline. But the importance of social media is more in online businesses because unlike offline business, in online business you are not able to know the physical presence of your customers. Nowadays businesses are using several social media strategies by posting content on Facebook, Pinterest, Twitter and many more social media networks to make their online presence. Marketers want to reach out each and every customer to promote their brand among them and for this social media is the best medium.
Presenting here some of the simple tricks that help you to make your website social media friendly.
Offer social login
Social login or social sign -on is the most effective way of registration. Social sign-on lets your users authenticate themselves by using their existing social identities. The user no more needs to remember new username and password while login for a new website. Social sign-on is easy and time-saving. Now user can spend more time on your website and explore more content. This improves the user experience and also boost up the conversion.
Social Sharing Buttons
As stated earlier, social media is the best medium to promote your business among customers and to improve your online presence. People love to share what they like. Let them share your brand, content or service within their network and become the brand ambassador of your business.
Adding social sharing buttons to your content will help your users to share it within their social media networks. Social sharing is the most efficient ways of getting referral traffic to website. To maximize the effectiveness of social sharing button, place them at appropriate places so that it become easy for your users to find it.
Social based commenting
Social based commenting like Facebook comments, Disqus etc. will help you to engage more with your customers and others. It also helps your business to reach out more people. More engagement with customers leads to more conversion that ultimately leads to more revenue.
Provide social proof
If the customer doesn’t trust you, there is no way he will buy from you. Trust is the base of success for every business. When the user arrives on your website’s landing page with a mind to make a purchase, show them what others are saying about your brand. Add positive reviews about your product and give them a reason why they should choose you. Integrating social proof to your website builds trust and help you to drive more sales and profit.
Making your website social media friendly not only drives traffic but also gives your website a social life. Try the above-mentioned tricks, I am sure you will see the result very soon. If you have any other important points that I missed mentioning, let me know in the comments.